For over a century, Burberry has been synonymous with British elegance and timeless style. Founded in 1856 by Thomas Burberry, the brand began as a small outfitter's shop in Basingstoke, Hampshire. Burberry's vision was to create durable, functional, and stylish clothing for outdoor enthusiasts. His innovative approach led to the creation of gabardine, a waterproof yet breathable fabric that revolutionized rainwear. This groundbreaking invention laid the foundation for Burberry's iconic trench coats, which remain a hallmark of the brand to this day.

From Functional to Fashionable

Burberry's trench coats gained widespread recognition during World War I, when they were adapted for military use. The coats featured epaulettes, D-ring belts, and storm flaps, all of which served practical purposes. After the war, the trench coat transitioned from the battlefield to the fashion runway, becoming a symbol of sophistication and refinement. Celebrities, politicians, and style icons embraced the Burberry trench coat, cementing its status as a global fashion staple.

As the brand evolved, it expanded its offerings to include ready-to-wear collections, accessories, and fragrances. The iconic Burberry check, introduced in the 1920s, became a signature pattern that adorned everything from scarves to luggage. However, in the early 2000s, the brand faced challenges as counterfeit products flooded the market, diluting its exclusivity. Under the leadership of creative director Christopher Bailey, Burberry underwent a transformation, blending its heritage with modern innovation.

Innovation and Sustainability

In recent years, Burberry has embraced digital innovation, becoming a pioneer in the luxury fashion industry's digital transformation. The brand was one of the first to livestream its runway shows and leverage social media to connect with a younger audience. Additionally, Burberry has committed to sustainability, pledging to become carbon neutral by 2022 and using ethically sourced materials in its products.

If you're interested in exploring Burberry's latest collections, check out this product spreadsheet

A Legacy That Endures

Today, Burberry stands as a testament to the enduring appeal of British luxury. With its rich history, innovative spirit, and commitment to quality, the brand remains a favorite among discerning shoppers worldwide. Whether you're looking for a statement piece or a wardrobe staple, Burberry offers something for every occasion. Explore their collections and discover why this iconic brand continues to captivate fashion enthusiasts around the globe.