Before Adidas was established, Adi Dassler and his brother, Rudolf Dassler, ran a shoe company called Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in the 1920s. The company gained recognition during the 1936 Berlin Olympics when American track and field star Jesse Owens wore their shoes. However, due to personal and professional differences, the brothers parted ways in 1949. Adi Dassler then founded Adidas, while Rudolf went on to create Puma, another major sportswear brand.

The Three Stripes

One of the most recognizable elements of Adidas is its iconic three stripes. The design was initially created to provide additional support and stability to athletic shoes. Over time, the three stripes became synonymous with the Adidas brand, symbolizing quality, innovation, and performance. Today, the three stripes are a global symbol of athletic excellence.

Innovation and Expansion

Adidas has always been at the forefront of innovation in sportswear. In the 1950s, the brand introduced the first screw-in studs for soccer shoes, revolutionizing the game. The 1970s saw the launch of the famous Adidas Superstar basketball shoe, which became a cultural icon. In recent years, Adidas has embraced sustainability with initiatives like the Parley for the Oceans

A Global Powerhouse