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Founded in 1994 by James Jebbia, Supreme started as a small skateboarding shop in downtown Manhattan. Over the years, it has grown into one of the most influential streetwear brands in the world. Known for its distinctive box logo and limited-edition drops, Supreme has cultivated a fervent following among both skaters and fashion enthusiasts.
James Jebbia, a British-born entrepreneur, opened the first Supreme store on Lafayette Street in New York City. It quickly became a hub for local skaters, who appreciated the shop's focus on quality skate gear and apparel. The original store had a raw, no-frills aesthetic that appealed to the authentic skate culture of the time.
Supreme's iconic box logo, featuring bold white Futura Heavy Oblique font on a red background, was introduced in the mid-’90s. While initially a modest design, it has since become a global symbol of streetwear culture. The limited availability of its apparel and accessories also led to today’s exclusive hype surrounding the brand.
Supreme is renowned for its strategic collaborations with high-profile brands, artists, and designers. Partnerships with Louis Vuitton, Nike, and The North Face have propelled the brand into the mainstream while maintaining its streetwear roots. These collaborations often sell out within minutes, highlighting Supreme’s ability to blend high fashion with underground culture.
From its solitary New York store, Supreme has expanded internationally, with flagship locations in cities like Tokyo, Paris, and London. Its exclusive approach to product releases and its commitment to maintaining its skater ethos have allowed it to stay relevant as a premium streetwear brand. Supreme continues to set trends and inspire new generations of streetwear lovers worldwide.
Today, Supreme is more than just a brand — it’s a lifestyle. By fusing skateboarding culture with high-end fashion, Supreme has created a legacy that transcends trends and time.