Introduction

New Balance, a brand synonymous with quality and comfort, has been a leader in the athletic footwear industry for over a century. Known for its commitment to innovation and performance, New Balance has carved out a unique niche in the market by offering a blend of style, durability, and advanced technology.

Origins and Early Years

Founded in 1906 by William J. Riley, New Balance began as a small company in Boston, Massachusetts. Initially, the company focused on creating orthopedic shoes and arch supports, which were designed to provide better support and comfort for people with foot problems. Riley's first product, a flexible arch support, was inspired by the three-part support system he observed in a chicken's foot.

Growth and Expansion

In the 1930s, New Balance expanded its product line to include running shoes, which quickly gained popularity among athletes. By the 1960s, the company had established itself as a trusted name in sports footwear, thanks to its focus on precision fit and custom-made solutions. The iconic "Trackster" model, introduced in the 1960s, was the first running shoe available in multiple widths, setting a new standard for the industry.

Innovation and Technology

New Balance has always been at the forefront of footwear technology. The brand's Encap midsole technology, introduced in the 1980s, revolutionized the industry by combining lightweight cushioning with superior support. In recent years, New Balance has continued to innovate with technologies like Fresh Foam, which provides a plush, responsive ride, and FuelCell, designed for explosive speed and performance.

Commitment to Sustainability

New Balance is also committed to sustainability and ethical practices. The brand has introduced eco-friendly materials and practices into its manufacturing processes, such as using recycled materials and reducing waste. New Balance is dedicated to minimizing its environmental footprint while continuing to deliver high-quality products.

A Global Brand

Today, New Balance is a global brand with a presence in over 120 countries. The company remains true to its founding principles of quality and innovation, offering a wide range of products that cater to athletes and casual wearers alike. From running shoes to lifestyle sneakers, New Balance continues to inspire confidence and performance in every step.